Digital Communication

Study aim

to prepare communication specialists, able to manage any type of public relations in an organization, to plan its communication strategy, to initiate, create and implement representative written, visual and audiovisual products, to spread qualitative content of information in the modern media through the use of tools and channels of digital communication.

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Learning outcomes

A graduate of studies will be able:

• to apply communication theory, public relations strategy, knowledge of business, law and ethics while positioning an organization and its activity, creating a positive image of an organization in constantly changing home and foreign markets;
• to apply research methods of social sciences and public communication in the analysis, development and improvement of communicative activity of an organization;
• to manage internal and external communication in organizations while planning trends of information activity in accordance with the type and nature of an organization activity, when foreseeing the most suitable communication strategy;
• to create informational oral, written, visual, audiovisual products through the application of the models of story creation and telling, tools and channels of digital communication, technologies of public relations;
• to initiate, prepare and manage communicative projects, events of an organization both independently and in a team, cherishing values, traditions and social responsibility of an organization;
• to choose, to use and to coordinate both traditional and modern ways of transferring information in an organization, assuring the most effective spread of a certain content for a target audience;
• to administer website of an organization and accounts of social networks, to create their content, to maintain feedback with the customers of an organization, its users and partners;
• to communicate officially both in written and orally with customers, society, demonstrating an exceptional culture of a Lithuanian word;
• to cooperate with international partners of an organization in a professional foreign language;
• to constantly assess one’s professional qualification, to foresee the trends of self-expression and self-development, to learn independently seeking creative and responsible representation of organization and art of communication in a competitive environment.

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Study curriculum

Full - time - 3 years, Part - time - 4 years.

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Career opportunities

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