Marketing and Advertising Creation

Vilnius
Klaipeda
The Degree of Professional Bachelor in Advertising

Study area: Social Sciences

Study field: Marketing

Study language: Lithuanian

Study aim

To prepare  highly-qualified marketing specialists, able to plan and organize marketing activities, to control the processes of creating and publicizing advertising, which conforms to the characteristics of target segments, to initiate and implement marketing and advertising projects, conforming to the needs of companies in both national and international markets under changing environmental conditions.

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Learning outcomes

A graduate of studies will be able:

to apply the integrated knowledge of economics, management, marketing and other theories and conceptions of social sciences, efficiently controlling marketing and advertising processes and reacting to global changes in the market;

to do market and advertising research, to carry out evaluation of the need for and suitability of resources for marketing activities, in order to determine target audiences and to use data of the research to improve  marketing activity of a company;

to think systematically, critically and creatively, to initiate new ideas to create advertising for business and public sector, after assessing the behavior of the consumers of national and international markets;

to prepare marketing and advertising strategies, which correspond to the goals of a company for marketing communication in both local and foreign markets under constantly changing conditions of business environment;

to foresee the elements of a marketing complex, which will enable to implement a company’s marketing strategy and to achieve strategic goals of a company, taking into account the national and international business environment and its impact on business competitiveness;

to appropriately choose forms of advertising and channels of its diffusion in order to create an effective advertising, will be able to apply the means of support, popularization and telemarketing; 

to control the processes of creating advertising and branding, taking on business partners, specialists of various areas, purposefully applying modern information technologies and measures and responding to national and global marketing trends;

to initiate, prepare and implement new projects of marketing, advertising and branding, to assess their efficiency, taking into account the changing needs of market and consumers and aiming at a company’s competitiveness and sustainable growth;

to apply responsibly legal acts and other normative documents, regulating the legal liability of creating advertising products, to respect copyrights, to carry out professional activity, following national and international ethics and legal norms;

to communicate (in spoken and in written) in a professional area with business partners and customers in both mother-tongue and at least one foreign language, applying cooperation and presentation skills and using the modern information technologies and information sources;

to constantly deepen one’s knowledge and skills, assessing one’s professional activity and experience, to foresee trends of self-expression and self-development and independently develop one’s professionalism when acting in a changing business environment.

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Study curriculum

Full - time - 3 years, Part - time - 4 years.

I year: II year: III year:
  • Introduction to Advertising
  • Composition
  • Communication Studies
  • Business Economics and Management
  • Business Communication 
  • Professional Foreign Language 
  • Marketing
  • Social Research Methodology
  • Advertising Creation
  • Computer Graphics and Design
  • Freely Optional Course Unit
  • Integrated Marketing Communication
  • Electronic Publishing
  • Market and Consumer Research
  • Advertisement Production Technologies
  • Design of a Company Style and Outdoor Advertising
  • Brand Management
  • Personal Development and Career / Creative Enterprise / Entrepreneurship
  • Website Project and Design
  • Freely Optional Course Unit
  • Training Internship of Professional Field
  • Course Paper
  • Intellectual Property Law
  • Development and Management of Advertisement Projects
  • Sales Support and Event Marketing /Electronic Marketing
  • Consumer Behaviour / Consumption Culture
  • Creative Writing/ Public Relations
  • Audio-visual Product Development / Multimedia Technologies
  • Freely Optional Course Unit
  • Final Internship of Professional Field
  • Final Thesis

 

 

I year: II year: III year: IV year:
  • Introduction to Advertising
  • Composition
  • Communication Studies
  • Business Economics and Management
  • Professional Foreign Language
  • Advertising Creation
  • Business Communication
  • Freely Optional Course Unit
  • Marketing
  • Advertising Creation
  • Electronic Publishing
  • Advertising Creation
  • Computer Graphics and Design
  • Integrated Marketing Communication
  • Advertisement Production Technologies
  • Market and Consumer Research
  • Brand Management
  • Design of a Company Style and Outdoor Advertising
  • Freely Optional Course Unit
  • Social Research Methodology
  • Design of a Company Style and Outdoor Advertising
  • Website Project and Design
  • Intellectual Property Law
  • Development and Management of Advertisement Projects
  • Personal Development and Career / Creative Enterprise / Entrepreneurship
  • Audio-visual Product Development / Multimedia Technologies
  • Freely Optional Course Unit
  • Training Internship of Professional Field
  • Course Paper
  • Sales Support and Event Marketing /Electronic Marketing
  • Consumer Behaviour / Consumption Culture
  • Creative Writing/ Public Relations
  • Audio-visual Product Development / Multimedia Technologies
  • Final Internship of Professional Field
  • Final Thesis

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Career opportunities

Graduates will be able to work in Lithuanian and international advertising either marketing agencies, publishing and printing houses, also in marketing or advertisement departments in various size service, production and sales companies. Knowledge gained during study period will allow establish advertising enterprises offering services from ideas generating till implementation, also advertising projects planning and management.

Studies can be continued in Lithuanian and foreign higher schools, implementing II cycle study programmes in the group of Business and Public Management study field. Graduates, aiming at studying in the second cycle studies of marketing field must conform to the requirements pre-set by the higher school and in the descriptor of the group of study field or fields, have knowledge and abilities necessary for studies in accordance with the programmes of a certain field.

Career Center is an SMK department, which provides individual career planning, work/internship search consultations, helps pupils to make independent, related to studies decisions, and for students – to integrate successfully into study process and labour market, coordinates Alumni Club activity and implements monitoring of graduates, communicates with social partners and representatives of the employers, organises seminars, courses and lectures.

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